Anne Fontaine regards fashion as being a matter of harmony, style, and look. Shying away from the stereotypes perpetrated by the magazines, she designs clothes to empower women, not change them.
WAV was approached with the goal to convert their current catalog website into a digital flagship e-commerce portal, supporting multiple languages and services many territories. We took advantage of high-impact, brand-associated imagery to captivate the user immediately and absorb them in Anne Fontaine’s lifestyle. Ongoing support to the client involves maintenance work and regular updates