Redbull Shop | WAW
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Redbull Shop

Technology, UX + Design
About This Project

When Red Bull came to us, they wanted to have their online store completely redesigned so that it better reflects and supports all their brands and products, without losing the engagement and enthusiasm factor that characterizes their global audience who are keen Red Bull product consumers.

WAV approached the project through a mobile-first strategy to upgrade the user experience with state-of-the-art content while offering cutting-edge e-commerce interaction. We managed to strengthen the overarching brand identity, but at the same time ensured that each of the 14 individual sub-brands kept their unique independent characters.