Tag Heuer | WAW
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Tag Heuer

About This Project

Tag Heuer is a leading Swiss watchmaker for the past 150 years. Staying true to their evolving nature, they were interested in building a platform that would allow them to develop a direct-to-consumer channel, giving them an alternative means of engaging with their customers besides the monolithic retail channel.

Due to WAV’s extensive experience with top brands in general, and jewelry and watches in particular, we were given the opportunity to develop their global e-commerce portal. We are proud to have created a website that is gender-neutral, and at the same time gives customers the ability to access content in high detail, while showcasing the products in a way that transcends the usual categories.